May 4-6, 2022

Madrid, Spain, Complutense University of Madrid

Deadline for submissions (EXTENDED): January 31, 2022

Conference Chair: Patricia Núñez Gómez

The Child and Teen Consumption (CTC) Conferences address a wide range of topics linking childhood and adolescence with consumer environments in different social and institutional contexts. This forum aims to become a meeting place for scholars and practitioners to examine different issues affecting children for better or for worse, such as media, technology, privacy, climate change, social exclusion, and SDGs, from a multidisciplinary perspective of communication, sociology, education, anthropology, history, law, and psychology. Since the first edition in 2004 in Angoulême, France, the CTC Conferences have promoted original research on how children interact with the market and society, and how they construct their identity and relationships with peers, family members, brands, and organizations. More information on the CTC community can be found here: https://mshs.univpoitiers.fr/childandteenconsumption/

The theme of the 10th Child and Teen Consumption Conference is “The future of childhood is now”. The changes we are experiencing on social, economic, technological and health levels make it necessary to study the role of children and adolescents from the vantage point of their reality, from all the spheres that affect them and bearing in mind the future we want for them and the one they want for themselves. As in previous editions, we want to open the debate on how the role of children and adolescents is changing in our society and look beyond.

Proposals may examine a variety of topics including, but not limited to:

CHILDREN, TEENS AND CONSUMER CULTURES

• Children and adolescents as co-producers of consumer cultures
• Children consumption mediators: point of sale, packaging, and promotions
• Influencers and children, challenges for responsibility
• Environment and branding for young consumers and children
• Branding and gender marketing
• Social relationships in brand building: family, friends, and school
• Influence of intergenerational relationships on child and teen consumption trends

DESIGNING FOR CHILDREN AND TEENS

• Design of cultural, museum and touristic experiences aimed at children
• Crowdsourcing and involving children in product / service co-design
• Designing and manufacturing responsible products for children and young people
• Brand building for disabled children

CORPORATE SOCIAL RESPONSIBILITY TOWARDS YOUTH

• Children and young people as CSR targets
• Social inclusion and branding
• Social responsibility towards technology and children
• Regulation and legal challenges for the protection of children and young people

CHILDREN, CULTURAL INDUSTRIES AND NEW MEDIA

• Cultural industries, children, and young people
• Digital literacy and digital media inequality
• New consumption of audiovisual products
• The challenge of new advertising media
• Ethics and vulnerable audiences
• Children's rights in media discourses

SUSTAINABILTY IN YOUTH-ORIENTED MARKETS

• Children as agents and prescribers of sustainability
• SDGs (Sustainable Development Goals) and children in the sustainability strategy
• The role of children in brand building for a sustainable future
• Children's rights and globalization of consumption

MARKET INEQUALITIES IMPACTING CHILDREN AND TEENS

• Social inequalities and food consumption
• Awareness and children in the face of social inequalities and climate change
• Health and inequality, social responsibility towards children and young people
• War, poverty and food insecurity for children
• Brand messages about peace and justice in children’s lives

CONSUMER EDUCATION AIMED AT YOUNG CONSUMERS

• The role of brands in entertainment, persuasion, and education
• Young people’s identity and ideology influenced by consumption
• Adults’ role (parents, educators, managers) in education and responsible consumption
• Critical views on consumer socialization and consumer education
• The Anthropocene and the future of the child consumer

RESEARCH METHODOLOGIES INVOLVING CHILDREN

• New methodologies in research with children and young people
• Research around brands, children, young people, and families
• Researcher’s responsibility in investigating the links between children and marketplaces
• Involving children in the design of public policies aimed at regulating marketplaces

Please check ctc2022-home - CTC2022 for all the details about the conference and the submission process.