May 9, 2022 (4-6pm BST) on Microsoft Teams

Online Roundtable

This two-hour event brings together researchers approaching the phenomenon of influencers and the question of influence from a media aesthetics point of view.

Each contribution, in the first hour, taps into a particular dimension of influencer aesthetics. Grant Bollmer (NCSU) and Katherine Guinness (QU) look into issues of excess that characterise social media performances. Rachel O’Neill (LSE) draws on her research into wellness as a cultural practice and industry. Mari Lehto (Turku) puts the question of ordinariness into discussion in reference to Finnish lifestyle influencers. Finally, Yiğit Soncul (Winchester) examines the sensations associated with ASMR and discusses how its aesthetics extend from the visual to auditory and haptic. The second hour is designed as a moderated discussion open to all the contributors and attendants.

Please click here and fill the registration form to receive a link to the event.

If you have any questions about the roundtable, please send an email to yigit.soncul@winchester.ac.uk

The event is hosted by the Culture-Media-Text Research Centre at the University of Winchester.