Edited by: Marie Heřmanová, Michael Skey, Thomas Thurnell-Read

Authenticity has become a buzzword for our times. And a new collection, Cultures of Authenticity, provides the first inter-disciplinary examination of authenticity, by analysing the concept in relation to travel and tourism, branding and marketing, popular culture, social media and political communication. Drawing on cases from around the globe, including Taiwan, Denmark, USA, China and Russia, established scholars and early career researchers have brought together the latest empirical and conceptual scholarship addressing authenticity and its centrality to debates about contemporary culture, media and society. In this way, the authors are able to pinpoint the growing significance of authenticity in the contemporary era, the various ways in which different disciplines approach the topic, and possible ways of advancing the field across disciplines.

As one of the editors of the book, Dr Thomas Thurnell-Read explained, 'as authenticity has been so prominent in various areas of academic research, we saw there was scope for a volume bringing together approaches from a range of disciplines such as media and communications, politics, cultural studies, sociology, tourism studies and heritage. The book showcases the similarities and differences in how different disciplines engage with the concept of authenticity and examine how it is claimed and who can claim to be authentic or not'.

https://www.emerald.com/insight/publication/doi/10.1108/9781801179362