August 28 - September 1, 2023

Bruxelles, Belgium

Apply here: https://pomilioblumm.eu/en/summer-school-maastricht-university

Have you ever tried to communicate your ideas to a large target audience such as European citizens? Did you find the language barrier or cultural diversity challenging? Maastricht University in collaboration with Pomilio Blumm has designed a summer school course for you.

With a multitude of domestic and international issues that Europe is facing today, there is an increased need for imaginative ideas and innovative strategy. Even the most visionary plan is likely to fail if it is not paired with a compelling and effective public communication strategy. How we "sell" our ideas is essential, especially when the stakes are high and the audience is as diverse and demanding as the citizens of Europe.

This summer school is designed to show how to develop a comprehensive public communication strategy at the EU level. During five days of lectures and problem-based learning sessions, the participants will be introduced to the entire process of narrative building, from receiving a brief and designing creative, content-related strategic solutions to their implementation. You will be introduced to different analytical tools and theories coming from human and social sciences (social psychology, semiotics, sociology, history) that can contribute greatly to designing the best strategy to reach your objectives. The peculiarities of the citizens-institutions relationship will be analysed, as well as the importance of building trust.