November 7-8, 2025

Istanbul, Turkey

Deadline (extended): October 7, 2025

We are pleased to announce that the submission deadline for Istanbul 2025 – EMMA (European Media Management Association) has been extended to 7 October 2025.

This year’s emmahub workshop in Istanbul will focus on the growing complexities of media production, engagement, and sustainability within polarized media systems. Particular attention will be given to the evolving relationship between legacy media institutions and non-legacy actors, including influencers, content creators, and independent digital platforms. The workshops will be held at Istanbul Bilgi University. 

As part of a program that combines workshops, ignite talks, and roundtables, we invite scholars and practitioners to contribute to discussions around key questions such as:

• How do audiences navigate between legacy and non-legacy media, and what drives their trust and engagement?
  
• In what ways do non-legacy actors challenge or reinforce the authority of traditional institutions?
  
• How are legacy media organizations adapting to decentralized ecosystems and shifting audience behaviors?
  
• What new strategies and business models are emerging at the intersection of legacy and digital-native media?
  
• How do platform dependencies and algorithms shape these dynamics within polarized contexts?
  
• Can collaboration across sectors support depolarization and democratic renewal?
  

We warmly welcome your contributions and participation in shaping these timely discussions in Istanbul.

For more details and submission guidelines, please visit: Istanbul 2025 – EMMA

Please send any questions to:  emmahub@bilgi.edu.tr

We look forward to your proposals and to seeing many of you in Istanbul.

With best regards,

On behalf of the organizing committee

Prof. Dr . Eylem Yanardagoglu

Macromedia University of Applied Sciences |EMMA

Email: e.yanardagoglu@macromedia.de