Anna Bisogno

Purchase here: https://www.carocci.it/prodotto/tv-espansa

Television has not disappeared; it has simply moved and now lives elsewhere: in feeds and in the connections of an audience that scrolls through smartphones and tablets and inhabits digital platforms, where algorithms decide what to watch and storytelling blends with consumption. In this new ecosystem, television hybridizes with the language of social media, fragments into clips, recomposes itself into memes, and expands into digital formats.

As the book highlights, this is an expanded television that interacts with artificial intelligence, builds endless archives, and personalizes tastes and viewing experiences. It forms an archipelago of practices, languages, and devices in which data participate in the creative process, shaping narratives, rhythms, and formats, and redefining the role of authors and the very meaning of writing.

In the Italian context, linear television enters into osmosis with platforms and social media, giving rise to a heterogeneous model in which forms of audience participation are reconfigured and viewing becomes a continuous and shared experience.

Anna Bisogno is an Associate Professor at Universitas Mercatorum, where she teaches Cinema, Radio and Television. Her research interests focus on Television Studies, the history of Italian television, and the narrative intersections between TV, digital platforms and social networks. She is also the author for RaiPlay of the program 30×70. Se dico donna….