Dechun Zhang

The book investigates how digital propaganda in China operates as a platform-shaped practice under soft authoritarianism, where nationalism functions as a discursive technology that organizes meaning, structures visibility, and channels public affect. Propaganda is no longer purely top-down; it emerges from a dynamic co-production between state narratives, platform affordances, and public emotions. Governance is enacted subtly through emotional guidance, algorithmic visibility, participatory cues, and discursive standardization, while overt censorship persists in the background. At the same time, citizens are active participants: they use nationalist discourse to express identity, perform loyalty, reshape official narratives, and voice critique. In this system, the public and the state co-produce political meaning, creating fragmented yet structured nationalist expressions that circulate within a platformized governance model. This highlights a form of participatory propaganda, where control is affective and publics negotiate legitimacy, belonging, and authority through digital nationalism. While the book focuses on China, it also provides insights into the broader dynamics of digital politics, affective governance, and authoritarian or semi-authoritarian regimes.

You can pre-order the book https://www.routledge.com/p/book/9781041308775, 20% Discount with code CISYCDNAG20, and I would be delighted if you share it with colleagues interested in digital politics, digital nationalism, propaganda, online participation, media, governance, and China. I also welcome feedback, discussion, and engagement with anyone working on related topics.