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Conference: Advancing Gender Equal Media: Challenges, Strategies and DIY Culture

23.01.2019 10:31 | Anonymous member (Administrator)

February 26, 2019


The problem of women’s unequal access to and representation in mainstream media is not new and research studies focused on the European media industry over at least the past 30 years, including work commissioned by EU institutions, have demonstrated the challenges women face in developing a career in the media and being represented in ways which reflect their lived experience. In 1995, the UN’s Fourth World Conference on Women took place in Beijing and from that gathering, the Beijing Platform for Action emerged as a global call to eradicate gender equality from society: one of the critical areas of concern identified was the media. In the same year, the first Global Media Monitoring Project took place which monitored how women and men appeared in news media around the globe. Every five years since the BPfA, reviews have been undertaken to see how far the original ambitions have been met, along with various ad hoc studies undertaken by NGOs, EU institutions and civil society organisations.

Perhaps unsurprisingly, each review and new piece of research finds that although there has been progress, it is slow and uncoordinated, so further indicators are developed, further strategies written. Both the European Parliament and the Council of Europe have produced research and recommendations around gender equality and the media: media organisations have been active in developing internal initiatives to support women’s careers or designed actions to monitor gender-bias in content, but they rarely tell anyone else about them. Civil society organisations and individuals have also been active over the past few years and, impatient for a gender-equal future, have been working hard to bring the issue to public attention through the use of digital platforms and hashtag activism such as #metoo and #timesup. However, despite all this good work, the goal of achieving gender equality in the media remains elusive, not least because there are no mechanisms through which to promote the good practices which have been initiated.

That is, no mechanisms until now!

We are pleased to invite you to the launch of the AGEMI (Advancing Gender Equality in Media Industries) project and web platform where you can find a range of useful resources focused on aspects of gender equality, including a Resources Bank of (around 100) Good Practices and learning resources which include mini-lectures and filmed interviews with media practitioners on topics such as representation, culture, policy, advocacy and leadership. Gender issues are rarely included as a specific aspect of journalism training so AGEMI is addressing this absence. AGEMI has also piloted two activities to build links between students and the world of work through its summer school and internships. We believe that including such activities as part of media education encourages gender-sensitivity amongst the next generation of journalists and thus has the potential to influence the wider media landscape.

As well as demonstrating the AGEMI platform, we will also hear from a range of stakeholders about the work they are doing to challenge gender inequality in the media. We believe this kind of knowledge exchange is both necessary and timely, particularly in advance of the Beijing+25 review which will take place in 2020 with the aim of informing the implementation and raising awareness of the gender-media dimensions of the 2030 gender-equality agenda. We hope you can join us to celebrate the launch of this much-needed new resource and engage in a productive dialogue and we hope to see you in Brussels.

The event is free but please register here by 19 February 2019.

For further information, please contact Karen Ross:

Working schedule

  • 14:30 – welcome refreshments
  • 14:40 – welcome and brief background to AGEMI
  • 14:50 –Julie Ward MEP and Michaela Šodjrová MEP
  • 15:20 – European Commission (speaker tbc)
  • 15:35 - Cécile Gréboval, Council of Europe (Gender Equality Division)
  • 15:50 – Asha Allen, European Women’s Lobby
  • 16:05 – break
  • 16:20 - AGEMI platform launch and demonstration
  • 17:00 - Safia Kessas RTBF (Belgian public service broadcaster)
  • 17:15 - Martine Simonis, AJP
  • 17:30 – close/drinks reception



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