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Title: "The Future of Media Content: Interventions and Industries in the Internet Era".
Affiliation: Media Industries and Cultural Production and Communication Law and Policy
Venue: University of East Anglia, Norwich, England
Date: Sep 15 - Sep 16, 2017
Contact: s.broughton-micova@uea.ac.uk
Call for papers: https://commlawpolicy.wordpress.com/2016/12/14/workshop-2017-the-future-of-media-content-interventions-and-industries-in-the-internet-era/

With a keynote address from Professor Eli Noam co-sponsored by UEA's Centre for Competition Policy, a planned panel with industry and regulatory stakeholders, and a special YECREA session for early career researchers, this will be a unique opportunity to bring together those investigating the processes of production and distribution with those studying the policy and regulation governing those processes.
Media and communications industries have changed dramatically over the past decade and both businesses and policy makers are struggling to adapt. Legacy media companies engaged in cultural and news production are trying to change their business models in a manner that will allow them to survive in the face of increased competition for advertising income and the constraints of having a new breed of intermediaries between them and their audiences. Policy makers are looking beyond the traditional investment in public service broadcasting and content quotas for new interventions and policy mechanisms that might encourage content production and distribution. One of the biggest challenges is defining the landscape of actors, markets and relationships in which content is created and disseminated - from the YouTube star making and reaching millions from a bedroom to the public service broadcaster (PSB) that is now managing big data for its online audience and negotiating with service providers for zero-rating carriage in order to reach its audiences with sufficient speed and stability. This joint workshop invites contributions from a broad range of disciplines, interested in the policy, production and business of content and its carriage. We welcome perspectives from political economy, news and cultural production practice, policy and governance studies, media and cultural production history, media and communication law, and other approaches and fields. We welcome theoretical, methodological and empirical submissions - case studies and comparative work, as well as innovative use of methods are encouraged.

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